Torax Medical and boatBurner debuted an integrated media campaign for LINX in six major markets, including – Chicago, Dallas, Houston and Tampa. Digital, paid search and car-stopping out of home will blanket these cities in an effort to build momentum and brand awareness for LINX as it continues its push across the country to educate millions of acid reflux sufferers about their disease. This campaign works in tandem with extensive PR efforts, in-center collateral and physician seminars.
