Miss Mary’s Morning Elixir brand identity riffs on vintage pinup images. The illustrated brand has a handmade feel that captures the product’s uniqueness and small-scale production, and has a personality that’s naughty and a little coy, as if the bottle holds secrets to be discovered. boatBurner created a comprehensive brand identity, from the packaging and the in-store experience to posters and a responsive website. Miss Mary’s continues to shine as it makes a personal introduction market by market.
