CVRx partnered with boatBurner to formulate the strategic brand vision for their breakthrough heart failure therapy, Barostim. The “Outsmart the heart” brand promise was born from a thorough and diligent study of the category, competition, corporate vision and physicians’ input. The new brand strategy was launched when the CVRx team had the honor of ringing the Nasdaq bell after the closing of their successful IPO. A full rebrand, new creative and sales material are in development.
