Affinity Plus, Minnesota’s third largest federal credit union, continues to utilize the brand refresh boatBurner created in 2018 by revamping the look of their ATM network across the state of Minnesota. Each ATM design uses relevant iconography of a corresponding Affinity Plus to connect with the growing number of people who believe in what Affinity Plus offers versus over a bank. From iconic structures to fun landmarks, the flexible design system enables boatBurner to create a unique design that local members will appreciate when they pull up to a branch or walk up to an ATM. When the goal is to make a stronger connection with its members, these ATMs are a friendly reminder that Affinity Plus is proud to be part of the community it serves.
