San Jose-based Neuspera has selected boatBurner to prepare the med-tech company for their next big-company milestone. Patient recruitment for the pivotal clinical trial is critical to their success. With a differentiated marketing approach for the med-tech industry for companies like Torax Medical, CVRx and Boston Scientific, boatBurner has been asked to improve brand messaging for patient recruitment to better connect with patients with overactive bladder (OAB). Project work includes website messaging refresh, patient recruitment collateral, in-clinic support, SEM, digital and social.