Apollo Endosurgery
Our challenge: Create a comprehensive Apollo Endosurgery brand promise and weight loss solutions platform factoring in the corporate vision, competition and patient/physician intelligence.
Our process: We got curious by conducting key stakeholder interviews and a category audit of adjacencies and competitive devices, as well as doctor and patient research. We then synthesized the information into key themes to formulate our brand.
The Results: A meaningfully differentiated and sustainable brand platform and promise: While most medical companies focus on creating a “novel" device or procedure that “meets unmet needs," our focus is to Make the impossible, possible.
