Argo
There’s nothing like an ARGO XTV, not even close. When you ride an ARGO XTV you’ll quickly discover these vehicles go places others can’t go. This single point of difference drove our design approach and set our creative compass to find a place unknown, unseen and unexpected in the crowded power sports category.
First and foremost, fun was a must. boatBurner commissioned Nigel Sussman to bring his memorable illustration style to life to connect ARGO with outdoor enthusiasts. We put the kibosh on words and used only vibrant outdoor eye candy with hidden elements waiting to be discovered — just like the great outdoors. We shared these individual hunting, fishing and recreational stories to targeted audiences — but when the images were combined, they seamlessly told the complete ARGO brand story. Go hunt. Go fish. Go play. Go anywhere. This one-of- a-kind ARGO story was featured in national publications, on social and digital platforms and on dealership walls across North America. This multichannel campaign launched in November 2017.
