Grizzly Coolers
Grizzly Coolers enlisted boatBurner to develop a brand strategy that is authentic to the organization and connects with their target audience of hardcore hunters and outdoor lovers. Our strategy-first approach led to a meaningful brand platform that guides all marketing decisions to ensure consistency. We started by redesigning their website and enhancing their platform to drive ease of conversion with strong attribution tracking. All-new creative, based on the brand strategy, is leading the way for all creative execution, including social, email, influencer, full-funnel media and retail partnerships. We’ve seen great increases in email engagement and attributed revenue, greater on-site conversion and sustained follower growth, and engagement on social, ensuring we are surrounding the brand with a strategy that is impactful, measurable and scalable.
Grizzly Coolers
Disciplines
Strategy/Branding/Design/Brand Campaign/Media Strategy/Media Planning & Buying/Website Developmet/Social Media & Content/Influencer Outreach/Social Strategy/Paid Social/Email Marketing/Print/Banner Ads/Dealer recruitment/Copywriting/Content/Art Direction/Video Content/Product Launches/Website Design/UX/Google Ad Words/E-commerce Site Management/Tradeshow Design/Sweapstakes
